Saturday Advertiser edition to be temporarily online-only

The Tuscola County Advertiser, starting Saturday, April 18, will temporarily move its Saturday publication to an online-only version.

The Wednesday Advertiser will continue to be delivered as normal.

The decision stems from Governor Whitmer’s Thursday announcement that, due to the coronavirus disease 2019 (COVID-19), the state would extend its stay at home order, meaning only essential businesses are allowed to operate until May 1. People are asked to stay home as much as possible, and only leave for life-sustaining tasks, like getting groceries or seeking medical care.

“We are considered an essential business,” said Tim Murphy, publisher of the Advertiser. “But in our eyes, all businesses are essential. Until the stay at home order is lifted, we had to make this difficult change due to the economic impact that has been created for all businesses.

“We are diligent in following the governor’s order – taking the matter of public safety and our employees’ safety extremely serious,” added Murphy. “The majority of our staff is working remotely and we are limiting the number of people in our office.”

The Saturday online version can be viewed at It will be a full version of the newspaper.

The Advertiser, which has been serving Tuscola County for over 150 years, will continue to print and deliver the Cass River Trader and Shopper’s Advantage every Saturday. Classic Rock I-92 is also part of the Advertiser, and will remain on the air.

“The impact of this lockdown has been devastating to essential and non-essential business,” Murphy said. “I want to make sure all non-essential businesses which were forced to close know we are here for you.

“Keep your name out there. Let people know you are going to survive and you will be back stronger than ever. Until this lockdown is over, we will run all messages for non-essential businesses free of charge on Classic Rock I-92.”

Contact to get your message on the air.

“Stay strong. Stay safe,” said Murphy. “We will get through this together.”

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