Paris Hilton poses at the 2008 MTV Movie Awards in Los Angeles in this June 1, 2008 file photo. Leave it to Hilton to ratchet up the hype for her new TV show's debut, releasing a new single, "My BFF," on the same day the reality TV program "Paris Hilton's My New BFF" first airs on MTV. The show -- a search for a new "best friend forever" who is hot, loyal and has the energy to keep up with Hilton's hectic lifestyle -- inspired the techno song Hilton said she co-wrote with her boyfriend Benji Madden of rock band Good Charlotte. REUTERS/Fred Prouser/Files